Welcome to McDonald Butler

We are a strategic B2B sales and marketing agency specialising in the IT and technology sector.  Our passion is to unite sales and marketing functions in ambitious companies to drive better audience engagement, forge stronger relationships and accelerate sales results and ROI. We plan, create and run fully integrated brand awareness, lead generation, nurture and sales enablement programmes for over 30 of today’s leading technology brands, whether directly to technology buyers, through alliance partners or the channel.

Since opening our doors in 2005, we have held a firm belief that incredible results happen when sales and marketing align together as a force for good. Check out our case studies here.

With award-winning capabilities in market research, creative design, content creation, digital and social media through to data, events, telemarketing and lead-qualification, we can:

  • Provide in-depth market and competitor insight, technology marketing consultancy, cross-vertical business intelligence
  • Develop brand stories, compelling propositions and messaging platforms
  • Brainstorm big ideas and intriguing creative concepts
  • Design intelligent in-bound and out-bound demand generation programmes
  • Build and nurture social communities
  • Provide established ‘virtual’ marketing support to compliment your existing team
  • Act as your inside sales support to BANT qualify pipeline opportunities
  • Give 100% visibility on campaign results and measurable ROI.

Our clients are fast growing or leading IT, software and consulting companies across the globe and include IBM, Microsoft, Oracle, Citrix, Cisco, Motorola, Juniper Networks, VMware, NTT, Hewlett-Packard, Salesforce.com, SAP and Toshiba.

We help b2b technology companies drive revenue and growth across the three main routes to market
We work with organisations to accelerate business growth by building and managing profitable B2B channels to market. We help to identify the best strategies for growing indirect revenues and guide you through the journey of developing and optimising new and existing channels.
We help drive the market opportunity for strategic alliances through strategy and business planning, account mapping and internal alignment, stakeholder engagement, demand generation, marketing development fund management, analysis and reporting.
We get you to the customers that matter quicker – both IT and C-level business executives – generating awareness, interest and desire by building and nurturing prospect communities and driving sales opportunities through integrated, multi-touch campaigns.
Our services
Strategy & Insight
Use market insight not assumptions.
We provide our clients with the insights and truths to; identify and understand audience segments, evaluate the competition, design better value propositions and drive marketing & sales enablement.
Demand Generation
Focus on delivering pipeline opportunities.
We do this by creating integrated, multi-touch campaigns ranging from social prospecting, executive events and eDMs to lead generation, lead nurturing and bespoke database building and management.
Sales Enablement
Never underestimate the power of an enabled sales team. Integrate sales executives and partners into campaigns and equip them with the tools they need to make a difference. From mobile and tablet apps to playbooks, podcasts, insight reports and workshops.
creative & content
Engage your audience first with compelling content . We can help you emotionally connect with your B2B audience, from development of the big idea to messaging, storytelling and content creation.
Digital & Social
Stay ahead in the digital world and be on top of your social game. From websites to micro sites, videos, infographics, eBooks, social master classes, social listening, prospecting and community building.
Channel Services
Build a repeatable, scalable and profitable channel to market. We help develop B2B channels with services including channel strategy, partner programme development, partner recruitment, channel activation / enablement, co-marketing execution and channel management.
What our clients are saying
This was the first time Infosys had undertaken an integrated campaign with an agency ... the campaign became a shining success which was a testament to McDonald Butler’s confidence, clarity and unwavering focus in execution. The team are outstanding, largely due to the level of professionalism, attention to detail and quality of delivery they put in to every project. McDonald Butler continue to add fantastic value through integrated PR, communications and lead generation activity that results in real return on investment. An integral part of the marketing team helping us to consistently deliver great results and build senior level relationships. Not only are they reliable and professional but also great fun to work with! McDonald Butler has opened doors for us into some high potential reseller partners and has created a springboard for incremental growth in our European markets. The campaign was really as good as it gets. Bottom line, McDonald Butler gives us better quality performance and results than we could hope to get from another agency. McDonald Butler had the vision and energy to break through the content clutter stalemate and ignite the fire of engagement. I’ve always had very high confidence in McDonald Butler, and they keep reinforcing this – top of the league. A truly integrated campaign which has brought us significant visibility and kudos at Microsoft Corporate. An invaluable extension to the Microsoft team, their passion & dedication in driving activities has resulted in just under 500 leads to date! McDonald Butler created the most valuable sales tool at Avaya. The content, delivery, layout, topics, level and amount of information are perfect, our sales force is now well prepared to sell. We are delighted with the results and the impact of this campaign, it was truly integrated, both strategic and tactical, with multi‐touch points and on‐going nurturing of leads through the buying cycle. McDonald Butler has been a catalyst, drawing us together for focused activities and acting as a ‘virtual marketing director and team.' We have seen the highly successful development of leads and been provided with great support and ideas.